Writing a Cover Letter - Tip #2

Yesterday I wrote about the content of a Cover Letter, but there are also other important tips that I do not resist to share with you. 

• How to captivate with your Cover Letter:

A Cover Letter has always a beginning paragraph, a middle one, and an ending one. Three well-defined parts, in which you present yourself and explain your whys (as I mentioned here yesterday).

The best chance is that you might write your first Cover Letter using this format, without taking the risk of personalizing it.

But you can and must distinguish yourself from the other candidates in your Cover Letter. And how can you do it? It's simple: 

1. Keywords

Everything that will distinguish yourself from others in your Cover Letter is based on keywords.

And how do you know what the specific keywords to use? 

First, it implies some work+careful while applying to a job opportunity. Hence, you should:

- read well the job offer

- underline all the keywords on that offer

- mention those same keywords in your Cover Letter, such as soft or technical skills that appear in "requisites" section. 

- add some "key verbs" that demonstrate your creativity and attitude. For instance, verbs like "exceeded", "mentored", "maximized", "optimized". Look for more examples here. 

- bold all your keywords/key verbs!